Ras Al Khaimah Tourism and Development Authority (RAKTDA) has announced a partnership with online listing platform Airbnb.
RAKTDA and Airbnb have agreed to promote responsible home sharing to boost tourism in Ras Al Khaimah. In general, villa and apartment owner in Ras Al Khaimah can share their space. They need to apply for a holiday home license by registering through an online portal and respect certain safety rules.
RAKTDA and Airbnb signed a memorandum of understanding to encourage responsible home sharing. They will highlight responsible home sharing by creating a Responsible Hosting Page. The website will inform hosts of the rules, link to official information and send regular email reminders to hosts. Airbnb will share with RAKTDA insights and learnings about travel trends that it has gleaned from its customers’ habits, to raise awareness about the positive impacts of the Airbnb Community and to boost tourism.
RAKTDA said the agreement formed part of its goal to welcome one million visitors a year by the end of 2018 and 2.9 million by 2025. RAKTDA CEO Haitham Mattar said: “This project will strengthen our ability to increase the choice of options for our guests and cater to a more diverse traveler portfolio, particularly in light of growing demand towards the sharing economy. As part of RAKTDA’s responsibility, we will ensure that hosts adhere to the quality standards of safety, insurance, health and amenities needed to enhance the visitors experience.