Ras Al Khaimah is an adventure tourism hub. New thrilling adventures like the Jebel Jais Luxury Camp and Survival Academy are coming soon.
International tourism in Ras Al Khaimah increased by 14 % in the first half of 2018. The biggest source markets Russia, Germany and UK as well as the emerging markets like the Czech Republic, Kazakhstan and Poland are progressively growing.
Also, the Ras Al Khaimah hotel performance was strong with occupancy rates consistent at 73.3%. With the aim of 1 million visitors by the end of 2018, the hotels in Ras Al Khaimah are developing rapidly. Plans are already in place for new major hotel brands in Ras Al Khaimah, like Marriott, Movenpick, Sheraton, Anantara, Rezidor, Intercontinental, Hampton by Hilton and Crowne Plaza. These new hotel projects in Ras Al Khaimah should be finalized during the next 3 years and will support the aim to attract 3 million visitors by 2025.
Ras Al Khaimah is known as the region’s adventure tourism hub. The Emirate was recently awarded the World Travel Award for Middle East’s Leading Adventure Tourism Destination 2018. One of the biggest attractions is Jebel Jais, the highest mountain in the UAE and Jebel Jais Flight, the world’s longest zipline. Further developments are planned, including a 37 room Jebel Jais Luxury Mountain Camp, a Survival Training Academy and several hiking and mountain biking trails.
"The emirate will open doors to a 37-room luxury mountain camp by December 2019. The Survival Training Academy is due for completion in the third quarter of 2019 and 64.72km of hiking and mountain biking trails are also to be opened next year," said Haitham Mattar, CEO of RAK Tourism Development Authority. Therefore, Jebel Jais remains essential for the global adventure tourism industry in Ras Al Khaimah and secures further interest from investors in this growing segment. Haitham Mattar pointed out, "We envision a globally recognized destination attracting three million visitors and contributing Dh3.5 billion to the Emirate's GDP by 2025."