Al Hamra reveals major branding shake-up

31/03/2018

   

Description

Al Hamra, Ras Al Khaimah's largest real estate development and investment company, will now operate all real estate, leisure and hospitality entities under one. 

 

Al Hamra's subsidiaries 

Al Hamra has announced to bring all subsidiaries under one umbrella in a major branding shake-up. These entities include Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, Al Hamra Village and Al Hamra Real Estate Development. They will all come under the new brand name. 

Al Hamra is focused on providing premier lifestyle real estate developments, while investing in luxury leisure and hospitality segments. Therefore, Al Hamra is the developer of Waldorf Astoria Ras Al Khaimah, Ritz Carlton Ras Al Khaimah, Al Hamra Beach as well as Hilton Al Hamra Golf and Beach Resort. They all form a part of Al Hamra leisure and hospitality. 

Benoy Kurien, general manager of Al Hamra, said: “We are more focused than ever before to achieve the company’s growth plans by strengthening our brand credentials. We have garnered a reputation for always delivering quality products while providing first-class service to our customers, something our rebranding will further enhance.“ He added: “This is about simplifying our business to deliver clarity and the best experience for our customers as one single unified brand. Our goal is to ensure consumers have instant recall when they see our new logos and associate this with the premier lifestyle we offer.” 

Al Hamra’s new logo

Al Hamra’s new logo is inspired by Jebel Jais, the highest peak in the UAE. It symbolizes the great outdoor opportunities and the natural beauty of Ras Al Khaimah. The tagline, ‘Ras Al Khaimah reimagined’ is drawing on Al Hamra’s 15-year history in the emirate and the changes the company has made to the landscape. 

Benoy Kurien explains: “Our new branding is laying the foundation to replicate the successes we’ve achieved since inception in 2003. As we move forward we will do so as one solid unit while recognising the individual features of each business component that make Al Hamra Village a must-visit destination and underscores our central role in the development of Ras Al Khaimah.”